Overview

As a digital visual designer, my role in the UBS Multigenerational Wealth Investor Platform project was to create visually engaging and appealing designs that would attract and retain a diverse range of investors. I worked closely with the Development team and other stakeholders to understand the brand's values and identity and translate them into compelling visual concepts.

My responsibilities included:

• Developing a design language and visual style that reflected the segments of the platform

• Creating high-fidelity mockups and prototypes that showcased the visual design and provided an accurate representation of the final product

• Collaborating with the Development team to ensure that the visual design aligned with the user experience and supported the platform's functionality and usability

• Conducting user testing and incorporating feedback into the visual design to improve the overall user experience

• Creating design assets and guidelines that could be used by other teams to maintain consistency and continuity across the platform

Throughout the project, I focused on creating designs that were not only visually appealing but also supported the platform's goals and objectives. I aimed to create a cohesive and inclusive design language that would resonate with a diverse range of investors and communicate the brand's values and identity effectively.