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Brand & Campaign Designer — New York

Selected work 2019 — Present

Based in
New York, NY
Focus
Brand systems, campaigns, content
Formats
Digital, social, editorial, print
Education
Pratt MPS · Parsons BFA

Selected work

Seven case studies · hover to preview

Archive

Concept & product work

What I do

Four practices, one system

Brands I've designed for

Chubb
UBS
Alfa Romeo
Razorfish
Novartis
EHE Health
Global Brands Group
Li & Fung

Off the clock

A camera is just another way of framing a composition.

Outside of design I shoot photo and video around New York on a Sony ZV-E10 and an Insta360 — short vlogs, food, street scenes, ordinary days. It keeps my eye trained on light, framing and pacing — the same instincts a campaign key visual runs on.

youtube.com/@honeyinnewyork
You Mee LeeBrand & Campaign Designer · New York

About

Design is how I make complexity feel human.

Based in — New York, NY

Currently — Designer, Chubb

Works in — Brand systems, campaign, digital, print

Tools — Figma, After Effects, Premiere Pro, Illustrator, Photoshop, InDesign

Hi again — I'm You Mee, a brand and campaign designer based in New York. My foundation spans illustration, arts and cultural management, and digital experience design — so I bring both a maker's eye and a systems thinker's discipline to every brief.

At Chubb I partner with global marketing, communications and brand teams on campaign visuals, motion assets and reusable systems — US Open and Australian Open sponsorship, the Chubb Studio content series, the “Being” employer brand campaign, and engagement work across EMEA and APAC.

Before that I was at UBS (Wealth Management), Razorfish (on Alfa Romeo), EHE Health and Global Brands Group — branding, campaign design and digital experiences across finance, automotive, healthcare and retail.

I hold a Master of Professional Studies in Arts and Cultural Management from Pratt Institute and a Bachelor of Fine Arts in Illustration from Parsons School of Design. The illustration training is why I think in composition; the management degree is why I think in systems and stakeholders.

Outside of work I make videos, explore visual storytelling, and document everyday moments through design and media.

Experience

Selected

Education

Pratt Institute

MPS, Arts & Cultural Management

New York

Strategy, stakeholder management and cultural programming — the vocabulary I use when a brand system has to survive a dozen teams and three time zones.

Parsons

BFA, Illustration

The New School, New York

Drawing, composition and visual narrative. Still the foundation of how I build a frame, a layout and a campaign key visual.

You Mee LeeBrand & Campaign Designer · New York
You Mee LeeBrand & Campaign Designer · New York