Hi again — I'm You Mee, a brand and campaign designer based in New York. My foundation spans illustration, arts and cultural management, and digital experience design — so I bring both a maker's eye and a systems thinker's discipline to every brief.

I integrate AI into my creative workflow, using FLORA alongside Figma and Adobe tools. AI supports exploration and iteration; design judgment, brand logic and craft shape the final work.

At Chubb I partner with global marketing, communications and brand teams on campaign visuals, motion assets and reusable systems — US Open and Australian Open sponsorship, the Chubb Studio content series, the “Being” employer brand campaign, and engagement work across EMEA and APAC.

Before that I was at UBS (Wealth Management), Razorfish (on Alfa Romeo), EHE Health and Global Brands Group — branding, campaign design and digital experiences across finance, automotive, healthcare and retail.

I hold a Master of Professional Studies in Arts and Cultural Management from Pratt Institute and a Bachelor of Fine Arts in Illustration from Parsons School of Design. The illustration training is why I think in composition; the management degree is why I think in systems and stakeholders.

Outside of work I make videos, explore visual storytelling, and document everyday moments through design and media.