Branding/Digital/Prints
Global Brands Group
(A member of Li & Fung Group)
Project Overview
During my time at Global Brands Group, a prominent member of the Li & Fung Group, I played a pivotal role in shaping the visual identity of the brand through a myriad of design initiatives.
Branding
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Website
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Digital Contents
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Prints
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Branding • Website • Digital Contents • Prints •
Corporate Branding Execution
Spearheaded the design for internal corporate branding and collateral, seamlessly blending digital and traditional mediums. My portfolio includes a diverse range of projects, from social content and logos to comprehensive annual reports, keynote presentations, and web banners.
Campaign & Brand Touchpoints
Demonstrated versatility by creating designs for campaign branding and layouts that resonated across all brand touchpoints, ensuring a cohesive and consistent brand image.
Design Conceptualization
Took the lead in conceptualizing designs that not only elevated the visual elements of the brand but also adhered to the highest standards and brand positioning guidelines.
Branding
Digital Contents
Multimedia content ranging from infographics, videos, to interactive elements, ensuring consistency in branding and messaging.
Enhancing online engagement, these designs provide value, educate, and entertain the audience, reinforcing the brand's digital presence.
Prints
High-resolution designs tailored for various print formats, ensuring clarity, and maintaining brand colors and elements.
From brochures to posters, these tangible assets serve to inform, advertise, and establish a physical brand presence in the real world.
Email Design
Design Framework: A structured layout that ensures readability across devices, with a harmonious blend of text and visuals.
Purpose: Crafted to communicate news, promotions, or updates, these designs prioritize clarity and engagement, driving the recipient towards a specific action.
